Automated
Member Needs Analysis
Platform
for
Fitness & Nutrition Businesses
Deeper
Member Relationships
at Scale
Prospects & members
across all fitness formats
expect you to concretely demonstrate
a deep understanding of their
personal fitness & nutrition needs.
Our Needs Analysis Engine™ software
is your solution.
Automated
Member Needs Analysis
Platform
for
Fitness & Nutrition Businesses
Deeper
Member Relationships
at Scale
Prospects & members
across all fitness formats
expect you to concretely demonstrate
a deep understanding of their
personal fitness & nutrition needs.
Our Needs Analysis Engine™ software
is your solution.
What is your Member Intimacy Score?
Understanding the needs of your members individually is what we call Member Intimacy.
Our Member Intimacy scoring model indicates where a fitness business falls along a four-stage progression of increasingly sophisticated needs analysis practices.
Get the score for your fitness business and see your recommended next step to improve Member Intimacy.
(Less than 2 minutes to complete)
What is your Member Intimacy Score?
Understanding the needs of your members individually is what we call Member Intimacy.
We've developed a Member Intimacy scoring model reflecting four stages of needs analysis practices.
Get the score for your fitness business and see what stage you're in.
Introducing Inciteful Digital Needs Analysis
Inciteful allows you to instantly bring the diagnostic skills and insights of expert fitness and nutrition professionals to each and every prospect and member through digital needs analysis -- no matter the size of your membership or facilities.
Introducing Inciteful Digital Needs Analysis
Inciteful allows you to instantly bring the diagnostic skills and insights of expert fitness and nutrition professionals to each and every prospect and member through digital needs analysis -- no matter the size of your membership or facilities.
Prospects & Members Expect You to Prove That You Understand Their Needs
This expectation reflects three underlying fitness consumer desires.
Confidence
The desire to know that you have the expertise to help them personally
Community
The desire to be part of a group with similar needs and goals
Connection
The desire to be cared about and known as an individual
Prospects & Members Expect You to Prove That You Understand Their Needs
This expectation reflects three underlying fitness consumer desires.
Confidence
The desire to know that you have the expertise to help them personally
Community
The desire to be part of a group with similar needs and goals
Connection
The desire to be cared about and known as an individual
Failure to Demonstrate an Understanding of Personal Needs is Costly & Risky
Across all formats, failure to concretely show each prospect & member that you understand their personal needs & goals results in fewer members aquired, loss of current members to competitors and reduced pricing power for your services.
of fitness facility members
Say It Is Important That You Fully Understand Their Personal Fitness and Nutrition Needs and Goals
of fitness facility members
Say They Will Leave You For A Competitor That Understands Their Personal Needs Better Than You
of fitness facility members
Say They Will Pay Up To 50% More To The Fitness Business That Best Understands Their Needs
Failure to Demonstrate an Understanding of Personal Needs is Costly & Risky
Across all formats, failure to concretely show each prospect & member that you understand their personal needs & goals results in fewer members aquired, loss of current members to competitors and reduced pricing power for your services.
of fitness facility members
Say It Is Important That You Understand Their Personal Fitness & Nutrition Needs
of fitness facility members
Say They Will Leave You For A Competitor That Understands Their Personal Needs Better Than You
of fitness facility members
Say They Will Pay Up To 50% More To The Fitness Business That Best Undersands Their Needs
Member Intimacy Performance Gap
Higher expectations for fitness businesses around member intimacy create a performance gap that puts membership revenue at risk if not addressed through an improved approach to needs analysis.
Fitness Businesses Are At Competitive Disadvantage When
Operating Below Minimum Member Intimacy Standard
Customer Intimacy Performance Gap
Higher prospect & member expectations for fitness businesses around customer intimacy create a performance gap that puts membership revenue at risk if not addressed through an improved approach to needs analysis.
Fitness Businesses Are At
Competitive Disadvantage When
Operating Below Minimum
Customer Intimacy Standard
Transforming the Role of Needs Analysis
Elevating and expanding the use of needs analysis allows fitness operators to meet prospect & member expectations for customer intimacy while also building an enterprise-level needs data asset that can deliver even higher ROI.
Moving From Ad Hoc to Systematic Use of Needs Analysis
Enables Greater Tactical and Strategic Value
Transforming the Role of Needs Analysis
Elevating and expanding the use of needs analysis allows fitness operators to meet prospect & member expectations for customer intimacy while also building an enterprise-level needs data asset that can deliver even higher ROI.
Moving From Ad Hoc
to Systematic Use
of Needs Analysis
Enables Greater Tactical
and Strategic Value
Shift to Digital Interactions Necessitates a New Method of Needs Analysis
The adoption of self-serve digital interactions to meet consumer demand for lower friction and to lower costs for operators upends the traditional human approach to needs analysis -- and necessitates a new digital method.
Digital Interactions Eliminate Traditional Opportunities for Needs Analysis
Digital Sign-In
Front desk staff interactions reduced or eliminated.
Digital Enrollment
Membership staff interactions reduced or eliminated.
Digital Support
Floor & onboarding staff interactions reduced or eliminated.
Digital Delivery
Instructor and trainer interactions reduced or eliminated.
Shift to Digital Interactions Necessitates a New Method of Needs Analysis
The adoption of self-serve digital interactions to reduce friction and lower costs upends the traditional human approach to understanding prospect & member personal needs -- and necessitates a new digital method of needs analysis.
Digital Interactions Eliminate Traditional Opportunities for Needs Analysis
Digital Sign-In
Front desk staff interactions reduced or eliminated.
Digital Enrollment
Membership staff interactions reduced or eliminated.
Digital Support
Floor & onboarding staff interactions reduced or eliminated.
Digital Delivery
Instructor & trainer interactions reduced or eliminated.
The Next Generation of Evaluation Technology
Inciteful goes beyond the scope of body composition devices to capture and analyze data including fitness and weight history, preferences, goals, motivation, activity level, exercise and nutrition practices, habits, environment and much more.
Inciteful Expands the Scope of Evaluation
Beyond Body Composition
The Next Generation of Evaluation Technology
Inciteful goes beyond the scope of body composition devices to capture and analyze data including fitness and weight history, preferences, goals, motivation, activity level, exercise and nutrition practices, habits, environment and much more.
Inciteful Expands the
Scope of Evaluation
Beyond Body Composition
Get a Deep, Holistic Understanding of Prospect & Member Needs -- Digitally
Take a progressive approach to needs analysis that builds a complete digital profile & increases revenue opportunity.
Get a Deep, Holisitic Understanding of Prospect & Member Needs -- Digitally
Take a progressive approach to needs analysis that builds a complete digital profile & increases revenue opportunity.
Drive Revenue Across the Membership Lifecycle
Use a digital needs analysis sequence of increasing depth to propel your prospects & members through inquiry, sales, onboarding & renewal. Automate lead capture, appointments, consultations, recommendations, purchasing & more.
Needs Analysis Engine™
Drive Revenue Across the Membership Lifecycle
Use a digital needs analysis sequence of increasing depth to propel your members through sales, onboarding and renewal. Automate appointments, consultations, recommendations and purchasing at any step.
Needs Analysis Engine™
Advantages Beyond Revenue
In addition to increasing revenue, digital needs analysis has numerous advantages for fitness operators over traditional methods such as face-to-face interviewing, ad hoc questioning and static intake forms.
Visibility
Gain transparency in your enrollment, onboarding and renewal processes.
Consistency
Capture more comprehensive and consistent data across all prospects & members.
Accessibility
Administer remotely or in person at any time and on any internet-enabled device.
Scalability
Deliver to any number of prospects or members without staffing constraints.
Efficiency
Capture the most essential data in the least amount of time.
Ease
Equip staff of any experience level with the ability to provide expert analysis.
Value
Provide a unique educational experience to prospects and members that builds credibility.
Insight
Aggregate data for insights that drive better marketing, sales, programming & delivery.
Advantages Beyond Revenue
In addition to increasing revenue, digital needs analysis has numerous advantages for fitness operators over traditional methods such as face-to-face interviewing, ad hoc questioning and static intake forms.
Visibility
Gain transparency in your enrollment, onboarding and renewal processes.
Consistency
Capture more comprehensive and consistent data across all prospects & members.
Accessibility
Administer remotely or in person at any time and on any internet-enabled device.
Scalability
Deliver to any number of prospects or members without staffing constraints.
Efficiency
Capture the most essential data in the least amount of time.
Ease
Equip staff of any experience level with the ability to provide expert analysis.
Value
Provide a unique educational experience to prospects and members that builds credibility.
Insight
Aggregate data for insights that drive better marketing, sales, programming & delivery.
Leverage Digital Needs Analysis at Key Touchpoints
Automate needs analysis at any stage of the member journey to boost sales using Inciteful modules.
Leverage Digital Needs Analysis at Key Touchpoints
Automate needs analysis at any stage of the member journey to boost sales using Inciteful modules.
Become the go-to expert and indispensable coach for your prospects and members.